Performance marketing agency built around revenue.
We plan, launch and scale paid campaigns on Meta, Google and LinkedIn — and because we also build websites and automations, we fix what happens after the click: the landing page, the tracking and the follow-up. You see exactly what every campaign returns.
Specialist services
What’s included
Performance Marketing services
Meta Ads
Facebook and Instagram campaigns for lead generation and e-commerce, from creative testing to retargeting and lookalike audiences.
Google Ads
Search, Performance Max, Shopping, Display and YouTube campaigns structured around the keywords that actually convert.
LinkedIn Ads
B2B campaigns targeting job titles, industries and company sizes, with lead-gen forms synced to your CRM.
Tracking & analytics
GA4, Google Tag Manager, Meta Pixel and Conversions API set up correctly, so reported conversions match real sales.
Landing pages & CRO
Fast, focused landing pages and A/B tests that lift conversion rate — often the cheapest way to lower cost per lead.
Reporting
Clear weekly and monthly reports on spend, leads, cost per acquisition and return on ad spend, in plain language.
How it works
Our Performance Marketing process
- 01
Audit & goals
We review your accounts, tracking and funnel, and agree on the target cost per lead or ROAS.
- 02
Tracking first
Pixels, conversion events and analytics are fixed before we spend a rupee or dollar.
- 03
Launch & test
Campaigns go live with multiple audiences, creatives and offers so the data tells us what works.
- 04
Scale what works
Budget moves to winning campaigns; losers are cut quickly. Landing pages improve alongside.
Why ParmarSons
Why choose us for Performance Marketing
Tools we use: Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, GA4, Google Tag Manager, Looker Studio.
We own the whole funnel
Ads, landing page and CRM follow-up handled by one team, so there is no blame game when results dip.
Engineers on the team
Server-side tracking, custom integrations and landing pages are built in-house, not outsourced.
Your accounts, your data
Ad accounts and pixels stay in your name. You can see everything we do, any time.
Related work
Projects we’ve shipped.
FAQ
Performance Marketing questions.
It runs paid advertising — on platforms like Meta, Google and LinkedIn — against measurable business goals such as leads, sales or cost per acquisition, rather than impressions or reach. That includes strategy, campaign setup, creative testing, tracking and ongoing optimisation.
It depends on your market and goals, but you need enough budget for the platforms to learn — for most small and mid-sized businesses that means testing for at least 4–6 weeks at a steady daily budget. We recommend a starting budget after reviewing your offer and competition.
No. Ad spend is paid directly to Meta, Google or LinkedIn from your own account. Our management fee is separate and agreed upfront.
Campaigns usually generate first leads or sales within days of launch, but it takes a few weeks of data to optimise towards a stable, profitable cost per result.
Yes. We manage campaigns for businesses in India, the United States, the United Kingdom and Australia, targeting any country or region you sell to.
Related services
Let’s talk about Performance Marketing.
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